· By james Blessum
Launching Svens Skincare
It has been a wild ride since I launched Svens Skincare on April 15, 2019. I have learned many lessons and the road has been filled with lows and highs. But I am thankful for the support I have gotten from friends and family and now consumers! The people who have bought Svens Everyday Mineral Sunscreen are going to spread the word and for that I am forever thankful.
Sampling is Hard - getting new customers to try Svens Mineral Sunscreen is not easy and takes a bunch of time. But I am going to keep chipping away on the Lake Shore Trail, the 606, and any other outdoor area that people need Sun Protection.
In 2020, I will have sample packs to give out to new customers!
I will keep reaching out to magazines and writers who can spread the good word about Svens being Non-greasy and Reed Friendly. The trends speak for themselves, shoppers want natural products that are not terrible for the environment. One of my proudest moments of the summer is when a freelance writer named Adam Hurley wrote up Svens in Men’s Journal and Gear Patrol!!
https://gearpatrol.com/2019/06/24/best-grooming-products-for-the-beach/
Another exciting event this summer was being accepted to join the Target Innovation Conference downtown Minneapolis. It would be a dream come true being sold on the shelf at Target. Getting 10-20 retail placements is critical in 2020. Shout out to our first ever retail placement, the Silver Room Pop Up in Wicker Park right below my old apartment https://thesilverroom.com/
Lastly, I am thankful for all the reviews and feedback consumers give me. Like us on Instagram https://www.instagram.com/svensskincare/ and Please keep leaving reviews on Amazon, Google, and soon to be Walmart.com. Starting mid September Svens Everyday Sunscreen will be sold on Walmart.com!
Cheers,
-Drake